Apple App Store will be celebrating its 5th year on 10th July. The digital application distribution platform for IOS developed and maintained by Apple in 2008 has seen 50 Billion applications download in June 2013. The App Store has more than 900K applications in its store with average download per app equal to 50K.
Most popular free apps include Facebook, Skype, Google Earth, Google Search and Twitter and the most popular paid app includes Angry Birds, Doodle Jump, etc.
Few interesting facts about Apple App Store:
1. In August 2008, the most expensive app sold via the App Store named ‘I Am Rich’ with no specific functionality built in. It was only meant to show others that someone who can buy it can afford it as it was very expensive, priced at $999.99. Fortunately App Store removed it immediately but it seems six people had bought that app from the store.
2. Apple had filed a law suit against Amazon in 2012 over the use of the term “app store”. The complaint says that Amazon’s “Amazon Appstore” is directly infringing Apple’s trademark. The law suit is still in progress and after two rounds of talk now the case is scheduled for trial in August 2013.
3. Towards end of last year and early 2013, App Store was under security attack. The issue was when users were connected to the App Store their devices started downloading random applications which they did not want at all. More than that, few of the applications were paid ones. The issue was identified and reported to Apple by a security researcher named Elie Bursztein. Apple fixed this issue but had taken long time.
4. The 3rd party app developers have earned more than $10 billion through the app ecosystem. According to Cook “the App Store’s payout to developers is more than three times the amount shelled out by its rivals”
5. Due to lack of proper categorization and organization of applications, the current app store is crowded and only few popular apps are appearing on top and making money. Several superior apps are buried under the pile of applications. There is lots of discussion happening around this issue in the developer community.
6. Although it was envisioned as the global app store, at the moment it is restricted through nationalized boundaries.
7. If you are developing an app, you must be aware of Section 2.25 and 5.6 from the App Store Review Guidelines. Section 2.25 specify that apps cannot display other apps “for purchase of promotion in a manner similar to or confusing with the App Store”. According to section 5.6, Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind.
Note: Not far from Apple App Store, Google Play recently reached 48 Billion applications download mark.
Unfortunately, as the Smart phones and supporting eco-systems are gaining maturity, I personally feel that we are getting into hard core locks into the OS, development eco-systems and hardware. And I hope the momentum around interoperability through HTML5 kind of technologies should not fade away due to this.